Minority Report Style Advertising, the type of advertising in which a shop senses your face and gives you an advertisement based on facial recognition.
This is the future of a 100 billion Facebook IPO. Now we have a big powerful company that needs to exponentially please investors and is irrevocably moving down the path of capturing the face of your children. Yes, those pictures, the ones lovingly displayed by parents on the Facebook plaform.
In 2012, the world is hurtling down the path of integrating more and more advanced sensors into all the things we have. There are many, fridges, stoves, pets, stairs, all of which are becoming an incredible opportunity for sensing more and more data. For Facebook, this eventually means targeted advertising based on facial recognition on a street near you!
Facebook, provides a freely accessible service that sells advertising to support it’s free service. Meaning that the people, or your face, is the product. Now, with an un precedented 100 Billion IPO, Facebook is developing the free smart phone based on advertising. This will provide Facebook with the ability to come with you everywhere, auctioning real time advertising opportunities to its cusomters, so that the advertising platform can interact with the environment to greet the Facebook user at every turn. Everywhere!!
Where will this lead? This will in-extricably enable Facebook into your private home. By 2017, this will lead to custom advertising where even your children’s faces will be ‘sensed’ and their favorite candies will appear as a child level advertising platform in front of their eyes as they enter the corner store.
Nothing will be sacred, all of your space is for sale and Facebook owns your image. Why else would Facebook pay $1billion dollars for Instagram, the picture taking application? Just this week, Facebook has bought Face.com. The Israeli facial recognition company in its fast and furious drive towards turning your face into a name tag, with inevitable launch of a (most likely free) Facebook smart phone to its almost 1 Billion Users around the globe.
To what end? Cheap Facebook Fridges? The exploitation of your toaster. We shall see.
Welcome to the future of free services. And a – Thanks for your Face!!